Proper Keyword Optimization of your website :

Make a good keyword research; check the targeted keywords for which your competitor is coming at top position on the search query in the search engine. Then do the keyword optimize in your website with right and targeted content as it generates search query across search engines. But keep in mind you should not copy the end to end content  from your competitor webpage . And also include keywords that your customers uses while placing those queries. Updating keywords and SEO aspects of your website helps your business to stay tuned with the searches and customer’s interest.

Use of proper concept on Content Marketing :

Content marketing is the key to acquire new customers.  Today customers do a great deal of online research before contacting prospect vendors. Closely follow your competitor content marketing strategy , learn how successfully they utilize their company’s thought leadership through content. Adopt & Design a better customer attachment content strategy.  It will help prospects find your business and become loyal customers from a general inquiry. Along with do remember to publish diversified content such as info-graphics, videos, webinars and eBooks, it will give a better exposure to your contents and better potential traffic  association  .

Design and Use Referral Network:

Check how the affiliate marketing structures and offers given by your competitor  to their customer and design a better referral proposal to attach your satisfied customer to stick to you, and refer you to others. As there is no powerful marketing than satisfying your customers with the best possible products and services meeting their demand, making them feel comfortable and beneficial on referring you to others. Referral network and mouth-to-mouth marketing generates quite impressive business. Create a system for gathering referrals from customers , analyze it and  make it a regular exercise of your customer care or sales team. It will definitely bring a healthy outcome for sure.

Active and attractive on social network :

Keep a close watch at all the social network platforms of your competitor , check out their social strategy which is making their customer get engaged with them . Building a business and aim to acquire new customers, then you definitely need to build competence for your brand and no one other can give you clear and definite picture of that. Social media strategy helps you build that competency for you. It opens a plethora of opportunities to drive sales. Device your target audience and identify social channels where your prospects spend time. Be proactive and provide relevant information about your product/services on such platforms. And try different and unique idea and engagement program to make your client feel freely interact with your brand. So that it can be a part of them.